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Media and Marketing Solutions
Where the world of healthcare meets – 365 days of the year.
At Informa Markets – Healthcare, we’re championing the healthcare specialist and enhancing the power of live experience through year-round, digital connections that bring the industry together.
With a 46-year legacy, 12 in-person exhibitions and 90 conferences running across the globe, we know the healthcare industry – and we know how connections are made, both in-person and online. Alongside our events, we’re supporting the community with exclusive insights, opinion pieces, reports and updates, helping healthcare professionals keep their finger on the pulse of the healthcare industry through Omnia Health Insights.
Our in-depth data, wide-reaching content and industry expertise mean we can offer a wide range of bespoke digital marketing activities. Whether you’re looking to enhance your physical presence at an event, nurture new relationships or test the waters of a new territory, we’ll work with you to achieve your goals.
44,300
monthly page views
30,000
monthly unique visitors
80,000+
Omnia Health newsletter subscribers
548,000
healthcare professionals in our network
Meeting your objectives through media and marketing solutions
Whatever the size, scale or scope of your company and goals, we’ll work with you to tailor the right solution that through our media and marketing services.
Alongside your dedicated account manager, you’ll work with our expert editorial and digital marketing teams to choose from a range of content, marketing and lead generation activities. Build your own bespoke campaign with our experts – and leave the end-to-end delivery, optimisation and reporting to us!
Reach
Grow your audience and keep top of mind with year-round brand awareness, through a range of digital advertising, remarketing, audience extension and magazine advertorial opportunities, combined with editorial-driven outreach to enhance your industry expertise.
Suggested activities include:
- Display advertising
- Magazine advertising
- Sponsored editorial
- Remarketing
Access
Expand your presence into new regions and markets, or strengthen your reputation as a thought leader in your area of expertise. Define your target audience based on demographics, medical speciality or behaviour and place your brand in front of a highly engaged audience.
Suggested activities include:
- Sponsored editorial
- Webinars
- Newsletter and email campaigns
- Podcasts
Convert
Nurture contacts through from prospect to new business through a variety of content-driven editorial activities, coming away with leads you know are interested in your areas of specialism, who you have already pre-qualified for your team.
Suggested activities include:
- Gated content (such as reports or white papers)
- Webinars
- Email campaign follow ups
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